š** The Principle of Contrast** Contrast affects how we perceive the difference between two things
š** The Principle of Contrast** Contrast affects how we perceive the difference between two things or events that follow each other. š¤ **How does the principle of contrast work?** Imagine dipping your right hand into a bucket of hot water and your left hand into a bucket of cold water, and then placing both hands in room temperature water. Your right hand will perceive it as cool, while your left hand will feel it as hot, even though both hands are in the same water. šļø **This principle is widely used by sales experts.** In a men's clothing store, a customer who has already bought an expensive suit is more likely to spend more money on accessories than someone who came in just for accessories. Why? Because compared to the high price of the suit, the cost of a belt or cufflinks doesn't seem as significant. š” When selling real estate, a savvy realtor often takes potential buyers to see a few rundown properties and mentions an astronomical price before showing them the actual, decent house. After this contrast, they tend to perceive the good house much more positively than if it had been shown to them first. šļøš° #Psychology @Motivation