π€ **How possessions rule us. ** People regularly succumb to the sense of ownership because "mine" is a powerful mindset. Once we acquire an item, its significance increases. That's why we often see unreal prices during sales and fall for marketing tricks. **Ownership intensifies our emotional perception of value. **ποΈπ As soon as we possess something, we begin to attach ourselves to it. The mere act of owning an object elevates its value in our eyes; we form relationships with each item. **We tend to focus on losses. **π€·ββοΈπ When selling, we often overlook the financial aspect and instead concentrate on the item about to slip through our fingers. The reluctance to feel bad leads us to request an unreasonable price. **Our efforts sharpen our perception of value. **πͺπ οΈ A table we buy and assemble ourselves, after going through the ordeal, seems more valuable than an identical table bought ready-made. When we invest effort, we give a part of ourselves to the item, hence its value increasesπͺπ‘ Marketing aces are aware of the power of ownership and use tricks to promote partial ownership because it almost certainly turns into full ownership. π―π #Psychology @Motivation